More Traffic, Leads & Sales … Less Time and Expense

The all new Scribe 4.0 brings you a proven content marketing process with an integrated, holistic approach that maximizes your return on investment.

Content is the foundation, and Scribe gives you the research tools you need to discover the topics that matter to your intended audience, and the language they use when searching and discussing in social media.
Social networks, blogs, and social media news sites spark the sharing and natural links that cause your content to gain initial attention and provide valuable signals of content quality to both people and search engines.
Search rankings become viable once social sharing and links provide “signals” that people love your content, at which point on-page optimization and overall editorial strategy will have you outranking the competition.

The math behind Scribe’s patent-pending algorithms is heavily influenced by information retrieval and search engine expert Dr. Edel García. Dr. Garcia consulted directly with us in the development on Scribe v4, providing a mathematically-robust algorithmic foundation for viewing content the way search engines do and finding under-served content opportunities.

In line with the online marketing trinity of content, social, and search, Scribe makes content marketing effective and efficient with three essential actionable functions: Research, Optimize, and Connect.

1. Research

Identify The Topics That Matter to Your Target Audience, And The Exact Language They Use When Discussing And Searching

  • Perform topical keyword research to discover the foundational content that will support your entire content marketing strategy, and keep it quickly available for reference when you need to optimize pages or expand your editorial focus.
  • Discover new content ideas direct from your intended audience based on semantic and related topical phrases you may not have initially considered.
  • Compare the popularity of a variety of relevant topical phrases at a glance, giving you instant insight regarding what people are searching for in the search engines and discussing in social media.

  • Expedite your competitive research with Scribe’s proprietary method for determining the amount of content optimized for certain terms, where you’ll always know what level of competition you’ll face if you want to earn authority for a given search term.
  • Ensure your content is optimized for sharing with social media intelligence from Scribe’s Social Research function. Pulling from both Twitter and Google+, Scribe offers you real-time conversation and sharing related to the terms you’re targeting.
  • Eliminate the hassle of checking multiple sites for historic trend data about your keyword. Scribe brings it all together with integrated Google Insights information, letting you see how interest has waxed and waned over time from within the WordPress window.
  • Obtain important demographic and search volume data for any term you’d like with a single click. Scribe allows you to drill down into specific search terms, bringing together details that will help you develop informed targets and drive your content straight to them.

2. Optimize

Step-by-Step On-Page Optimization Advice, Plus Content Development Guidance That Builds Site Authority and HelpsYour Pages Rank Well

  • Post-Panda/Penguin, on-page optimization that’s “just right,” social sharing signals, and natural, authoritative links are vital for prime search engine rankings, but they’re not enough. Additionally, the overall content focus of your site also influences whether you’ll rank well for a particular topical phrase.
  • Forget worrying about “over-optimizing” your on-page content. Starting with your natural reader-focused content, Scribe tells you exactly how to gently tweak your content so search engines will view it as ideally relevant for your target topical words and phrases.
  • See via a graphical matrix exactly how your overall site content stacks up when trying to rank for target keywords. This gives you pinpoint data that allows you to adjust and optimize your go-forward content development strategy in a way that achieves your business objectives.

  • Get prospects in the door and keep them on your site longer, deliver better usability to site visitors, and maximize another valuable signal (time on site) for search engines. Scribe makes this easy by quickly identifying the most authoritative, relevant pages on your site, which empowers you to easily provide a better user experience and boost page authority.
  • Identify automatically additional topical terms and phrases based on each specific piece of content you analyze, which gives you an expanded editorial snapshot of the topics and language that are important to your intended audience.
  • Add semantically relevant tags with just a click. This feature can even help publishers make more money with contextual ads by making your content more relevant.

3. Connect

Discover Who Else Has The Audience You Want To Reach, And The Best Ways To Establish Relationships And Content Alliances

  • Identify authoritative social media users and high-ranking sites in your editorial space, see how your intended audience responds to their content, and use these data points to grow your own readership and site authority.
  • Build your site’s authority through guest writing and other strategic alliances with sites that rank, and know up-front the likely level of relationship-building involved. Scribe’s Site Score gives you a fast way to gauge the degree of difficulty in obtaining connections for the term selected.
  • Eliminate lengthy research sessions by grabbing contact information for the most authoritative sites with a single click, so you can quickly identify smart potential partners.
  • Establish your writers as powerful authorities with strong AuthorRank by quickly finding and researching the right content-contribution opportunities and promotional partners.